Health and well-being tourism
Thermalism, Thermal Spas and Thalassotheraphy
This research aimed to identify strategies and to lay down a blue print for strengthening, developing and spur the internationalization of the Portuguese thermalism sector.
The above report contains chapters on the following topics:
Part I: The evolution of thermalism and the well-being tourism sectors in Portugal and abroad;
Part II: Supply and demand characterization of the Portuguese thermalism and well-being tourism sectors, analysis of the indirect effects on the profitability and competitiveness of two enterprises, one in the private sector and other in the public sector, as well as, two case studies illustrating the direct and indirect economic impacts of these activities in the local economy, employment trends, corporate value and economic growth;
Part III: International Benchmarking comparison of service practices and performance in Australia, Canada, EU, Japan and USA, as well as, forecasting future trends in health and well-being tourism sectors;
Part IV: Recommendations:
I. Integrated offer concerning thermalism and well-being tourism sectors;
II. Thermalism, thermal Spas and thalassotheraphy: SPA qualifying, diversification and promotion;
III. Best practices guidelines regarding quality, environmental, occupational health and safety management standards for the thermalism sector;
IV. Therapeutic values and the medicinal characteristics of thermal spring waters: Scientific evidence;
V. Products made from thermal spring water;
VI. “Turismo de Saúde e Bem-Estar” brand;
VII. Overview of the incentives and funding opportunities in the Portuguese National Strategic Reference Framework.
